Untangling the Social Web — Download the Social Networking Study Here

As the supermarket industry strives to effectively leverage the power of social media, the final installments from social networking study by The Coca-Cola Retailing Research Council (CCRRC) of North America offer detailed rules of engagement to develop strategies and action plans to address internal and external audiences.

The final two reports from the CCRRC study, “Untangling the Social Web: Insights for Users, Brands and Retailers,” are available to download at no charge at CCRRC Part 6&7 Exec Summ-1

Part 6 addresses how to develop an external social web strategy. CCRRC Part 6

Part 7 covers how to develop an internal social web strategy. CCRRC Part 7

 

This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s