Category Archives: Uncategorized

Unlocking Opportunities with Shopper Research

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading

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Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading

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Is Social Networking Like High School?

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading

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A Single Shot of Sales Growth

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading

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Meiners Utilizes Playbook for Success Survey Tool

Meiners convenience stores first learned about the NACS/Coca-Cola Retailing Research Council Playbook for Success http://bit.ly/18FUtUp by reading about it in a trade publication. After being inspired, six months later the organization set things in motion and started to see the … Continue reading

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Improvement Begins at the Top

There’s a simple reason why some stores, or even department teams, work better than others: it all begins with leadership. A manager at any level has the ability to lift up or erode confidence. Not surprisingly, superior managers produce a … Continue reading

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In the Mood: Understanding the Shopper

There’s endless discussion about the changing shopper, emerging demographics and even the increase of men in the aisles of supermarkets. But no matter who is actually doing the shopping, the factors driving them remain the same — feeding the household … Continue reading

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Help Desk for The Playbook for Success

Want to grow your business but not sure how to get started? Answers may be found in the NACS/CCRRC Playbook for Success – http://bit.ly/18FUtUp. Recommendations are based on solid shopper research, as well as the positive experiences of large and … Continue reading

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Holiday Successful with “Fresh Value Fast” Growth Platform

Are you among the convenience retailers ready to focus on new growth platforms, such as ones designed to attract different shoppers and address a variety of shopping occasions? If so, you’ll want to know that “Fresh Value Fast” is getting … Continue reading

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Retailers Wanted: Share Your Story About Growing Your Business

All the shopper research done by the NACS/CCRRC found that our customers are seeing what most convenience retailers already know; i.e. there’s a lot more stores competing for their convenience business and some of the new ones are doing a … Continue reading

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