Tag Archives: Bill Bishop

Unlocking Opportunities with Shopper Research

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading

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Meiners Utilizes Playbook for Success Survey Tool

Meiners convenience stores first learned about the NACS/Coca-Cola Retailing Research Council Playbook for Success http://bit.ly/18FUtUp by reading about it in a trade publication. After being inspired, six months later the organization set things in motion and started to see the … Continue reading

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Help Desk for The Playbook for Success

Want to grow your business but not sure how to get started? Answers may be found in the NACS/CCRRC Playbook for Success – http://bit.ly/18FUtUp. Recommendations are based on solid shopper research, as well as the positive experiences of large and … Continue reading

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Retailers Wanted: Share Your Story About Growing Your Business

All the shopper research done by the NACS/CCRRC found that our customers are seeing what most convenience retailers already know; i.e. there’s a lot more stores competing for their convenience business and some of the new ones are doing a … Continue reading

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Playbook for Success

Since 2008, it’s been harder to generate increases in same store sales and it doesn’t look like it’s going to get easier any time soon.  This is one of the reasons why the NACS / Coca-Cola Retailing Research Council began … Continue reading

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The Future of Convenience Stores

We were pleased to be chosen by the NACS/CCRRC to do their research into what convenience retailers can learn to encourage shoppers to come more frequently to their stores and to spend more when they are there.  We learned later … Continue reading

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Notes From This Year’s NACS Show

This year’s convention marked the 50th anniversary of the founding of NACS and it was clear that the organization is full of vitality.  Here are a few things that caught my attention, that if I hadn’t been there I would … Continue reading

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What to Do When the Competition Heats Up

Competition is already intense in convenience retailing and it looks like there’s no end in sight. Big box retailers are doing a better job of satisfying the immediate consumption needs of their shoppers and smaller box retailers, that offer greater … Continue reading

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A New Management Priority

While the national unemployment rate continues to stay stubbornly over 9%, two things remain true about the labor market: 1. There are never enough good associates to work in our stores. 2. As the economy gets better, which we know … Continue reading

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Marketing Convenience

The NACS/CCRRC study Redefining Convenience: Successfully Marketing to the 21st Century Consumers http://www.cokesolutions.com/BusinessSolutions/Studies/Redefining_Convenience_Study_2000%20pdf.pdf, completed in 2000, challenged c-store operators to take ownership of the new definition of convenience, described in the report, and to aggressively market its unique strengths and … Continue reading

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