Tag Archives: CCRRC

Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading

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Is Social Networking Like High School?

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading

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A Single Shot of Sales Growth

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading

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Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

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Finding ROI on the Social Web

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading

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Learning to Speak “Social”

In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading

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To Tweet or Not to Tweet

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading

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Small Business’s Big Opportunity — Social Media

In an industry populated by giant chains, small independent retailers manage to thrive through countless means, but especially their ties to the local community. Given that history, it’s increasingly important for independent operators to get up to speed on the … Continue reading

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Social Media for the C-Level

A few years back the CEO of a major food retailer told me about the problems he had communicating through his large company. Despite his best attempts at sending direction, he found his attempts resembled the old kid’s game of … Continue reading

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Understanding the Trouble-Makers

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the usual boundaries and seem to … Continue reading

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