Tag Archives: coke store research

Unlocking Opportunities with Shopper Research

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading

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Retailers Wanted: Share Your Story About Growing Your Business

All the shopper research done by the NACS/CCRRC found that our customers are seeing what most convenience retailers already know; i.e. there’s a lot more stores competing for their convenience business and some of the new ones are doing a … Continue reading

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Harnessing the Power of Specific Messages

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading

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Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

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Finding ROI on the Social Web

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading

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To Tweet or Not to Tweet

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading

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Playbook for Success

Since 2008, it’s been harder to generate increases in same store sales and it doesn’t look like it’s going to get easier any time soon.  This is one of the reasons why the NACS / Coca-Cola Retailing Research Council began … Continue reading

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Small Business’s Big Opportunity — Social Media

In an industry populated by giant chains, small independent retailers manage to thrive through countless means, but especially their ties to the local community. Given that history, it’s increasingly important for independent operators to get up to speed on the … Continue reading

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Understanding the Trouble-Makers

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the usual boundaries and seem to … Continue reading

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Think Before You Tweet

There’s an element to the Olympic Games (and almost every other sport for that matter) that should catch the eye of every business and it has nothing to do with being stronger, faster or athletic at all. It’s about communication. … Continue reading

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