Tag Archives: food retailer

Harnessing the Power of Specific Messages

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading

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Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

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Finding ROI on the Social Web

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading

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Learning to Speak “Social”

In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading

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Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

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Small Business’s Big Opportunity — Social Media

In an industry populated by giant chains, small independent retailers manage to thrive through countless means, but especially their ties to the local community. Given that history, it’s increasingly important for independent operators to get up to speed on the … Continue reading

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Understanding the Trouble-Makers

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the usual boundaries and seem to … Continue reading

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Shout Out on Aisle 3: Food Lion Fans show love for favorite store employees

By Steven Saunders – Interactive Marketing Manager, Food Lion In the new age of marketing, brands and retailers are no longer pushing out one-way messaging. Now, consumers have the tools to broadcast their own opinions and experiences as they relate … Continue reading

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Is Social Media for Real?

Despite the stunning growth of social media use, questions linger for many businesses trying to decide if Facebook, Twitter and the rest are revolutionary changes or simply fads. No one really knows yet but inaction remains a poor choice. During … Continue reading

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The Long Trail Left Online

It’s a discussion that probably taken place in countless families, colleges and companies over the past few years. People remind each other that the photos and comments they leave on line create a long-lasting record that can hurt or haunt … Continue reading

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