Tag Archives: Michael Sansolo

Internal Roadblocks Hamper Social Web Success

The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Different Webs for Different Needs

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

The Social Impact

Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Today is Only the Start

A challenge many businesses face in understanding the power of the social web is determining how important it could be in the future. The answer from part 8 of Untangling the Social Web, the latest study from the Coca-Cola Retailing … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Is Social Networking Like High School?

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

A Single Shot of Sales Growth

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

In the Mood: Understanding the Shopper

There’s endless discussion about the changing shopper, emerging demographics and even the increase of men in the aisles of supermarkets. But no matter who is actually doing the shopping, the factors driving them remain the same — feeding the household … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Harnessing the Power of Specific Messages

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment