Tag Archives: shoppers

Attract More Business with a New Growth Platform

When a convenience retailer has a good handle on how to deliver the basics and is comfortable defending their turf, it is ready to attract more business. By deploying a new growth platform that reaches beyond shoppers’ grab and go … Continue reading

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Unlocking Opportunities with Shopper Research

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading

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Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading

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A Single Shot of Sales Growth

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading

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Meiners Utilizes Playbook for Success Survey Tool

Meiners convenience stores first learned about the NACS/Coca-Cola Retailing Research Council Playbook for Success http://bit.ly/18FUtUp by reading about it in a trade publication. After being inspired, six months later the organization set things in motion and started to see the … Continue reading

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Who are you: Building Your Social Web Identity

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team: 1.      Create a list of adjectives that describe your company. Are you … Continue reading

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Defining Yourself on the Social Web

Imagine meeting someone for the first time and what would you say about yourself.  You might talk about your family, your job, your hobbies or maybe just likes and dislikes. In short, you’ve just described the challenge you face on … Continue reading

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Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

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Playbook for Success

Since 2008, it’s been harder to generate increases in same store sales and it doesn’t look like it’s going to get easier any time soon.  This is one of the reasons why the NACS / Coca-Cola Retailing Research Council began … Continue reading

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Social Media for the C-Level

A few years back the CEO of a major food retailer told me about the problems he had communicating through his large company. Despite his best attempts at sending direction, he found his attempts resembled the old kid’s game of … Continue reading

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