Tag Archives: shoppers

Internal Roadblocks Hamper Social Web Success

The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading

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Different Webs for Different Needs

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading

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Attract More Business with a New Growth Platform

When a convenience retailer has a good handle on how to deliver the basics and is comfortable defending their turf, it is ready to attract more business. By deploying a new growth platform that reaches beyond shoppers’ grab and go … Continue reading

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Unlocking Opportunities with Shopper Research

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading

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Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading

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A Single Shot of Sales Growth

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading

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Meiners Utilizes Playbook for Success Survey Tool

Meiners convenience stores first learned about the NACS/Coca-Cola Retailing Research Council Playbook for Success http://bit.ly/18FUtUp by reading about it in a trade publication. After being inspired, six months later the organization set things in motion and started to see the … Continue reading

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Who are you: Building Your Social Web Identity

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team: 1.      Create a list of adjectives that describe your company. Are you … Continue reading

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Defining Yourself on the Social Web

Imagine meeting someone for the first time and what would you say about yourself.  You might talk about your family, your job, your hobbies or maybe just likes and dislikes. In short, you’ve just described the challenge you face on … Continue reading

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Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

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