Monthly Archives: July 2011

Marketing Convenience

The NACS/CCRRC study Redefining Convenience: Successfully Marketing to the 21st Century Consumers http://www.cokesolutions.com/BusinessSolutions/Studies/Redefining_Convenience_Study_2000%20pdf.pdf, completed in 2000, challenged c-store operators to take ownership of the new definition of convenience, described in the report, and to aggressively market its unique strengths and … Continue reading

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Forecasts for the Future

Imagine you had the ability to peer into the future; to see trends that would shape shopping and eating habits. These, in turn, will influence retail response on numerous levels.  No doubt you’d jump right on that. Of course, there’s … Continue reading

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