As the supermarket industry strives to effectively leverage the power of social media, the final installments from social networking study by The Coca-Cola Retailing Research Council (CCRRC) of North America offer detailed rules of engagement to develop strategies and action plans to address internal and external audiences.
The final two reports from the CCRRC study, “Untangling the Social Web: Insights for Users, Brands and Retailers,” are available to download at no charge at CCRRC Part 6&7 Exec Summ-1
Part 6 addresses how to develop an external social web strategy. CCRRC Part 6
Part 7 covers how to develop an internal social web strategy. CCRRC Part 7