1. Create a list of adjectives that describe your company. Are you helpful, easy, healthy, inexpensive…whatever? Certainly your shoppers and associates understand your identity and you need to capture that spirit.
2. Imagine your company was entering the dating scene and you were using an on-line dating site. List those key attributes that describe you (likes, dislikes, etc.) and remember, honestly is important.
3. Think in terms of images, as you must on Pinterest. What pictures demonstrate your company’s personality? Build a collage that captures you.
4. Use music to build that description as you might on Spotify. What songs capture your company’s spirit and essence?
Keep in mind that the social web puts a premium on authenticity. Present yourself well and shoppers will agree. Exaggerate and you might run into trouble.
Exercises like this can help you build a useful profile on the social web. Find this and more in Untangling the Social Web, the newest study from the Coca-Cola Retailing Research Council of North America. The study examines a variety of key issues about the social web. How to build your profile is found in Part 6, which you can find at http://bit.ly/UntanglingtheSocialWeb.
Coca-Cola Retailing Research Council of North America