Monthly Archives: May 2013

Harnessing the Power of Specific Messages

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading

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Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

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