Holiday Successful with “Fresh Value Fast” Growth Platform

Holiday OneAre you among the convenience retailers ready to focus on new growth platforms, such as ones designed to attract different shoppers and address a variety of shopping occasions? If so, you’ll want to know that “Fresh Value Fast” is getting a lot of attention today and that’s the direction Holiday is headed for their growth program.

Holiday had a traditional convenience food service offering, yet wanted to broaden the appeal of its stores by adding a line of fresh, healthier products. The organization worked with a local food service provider to develop a line of salads and other fresh items.

After launching the initiative in the spring of 2013, with sampling and an attractively signed display, it wasn’t long before sales began to climb. The products attracted not only new customers to Holiday outlets, but traditional shoppers as well.

Need more inspiration? The Playbook for Success focuses on three other growth platforms: Family Time, My Time and Female Friendly

If you’re ready to try something new, the growth platforms in The Playbook for Success present ideas that will appeal to your customers and help you grow your business.

Bill Bishop

Research Director

NACS/Coca-Cola Retailing Research Council

Founder, Willard Bishop LLC and Chief Architect BrickMeetsClick

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