Author Archives: ccrrc

Next NACS/CCRRC Study Will Focus on Engaging Store-Level Employees

Want to learn how to increase engagement with your store-level associates? The NACS/Coca-Cola Retailing Research Council is doing a study to help convenience retailers, small and large, create a culture that increases the engagement of their people working in the … Continue reading

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Using the Social Web to Smooth A Difficult Conversation

Change is never easy, so when the Golub Corp. in New York announced it was changing the banner on its Price Chopper stores to Market 32, company CEO Jerry Golub knew there would be chatter. But Golub, a member of … Continue reading

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Harnessing the Power of Social Media

By Michael Sansolo When the Produce Marketing Association wants to communicate with its members it turns to the social web. Karl Smith, PMA’s senior vice president for Member Value, says there’s a simple reason for that. “Social is where the … Continue reading

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Savings and Convenience Dominate the Future

If you are surprised that the social web impacts food-buying behaviors, here’s a word of caution: you haven’t seen anything yet. Over the next five years consumers hope the social web will become an even more powerful tool, creating easier … Continue reading

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A New Marketing Paradigm

Success on the social web requires personnel with skill sets that fit the emerging medium. That’s a vital lesson for companies looking to improve their connections with shoppers through the social web. Part 8 of Untangling the Social Web, the … Continue reading

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Planning a Successful Social Web Future

Given the stunningly quick growth of the social web, companies are wise to examine emerging networks and their adoption by various shopper groups. Although Facebook is overwhelmingly the most used site among shoppers on the social web, younger patrons are … Continue reading

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A Generation Gap on Social Access

Considering the short history of the social web, it’s hard to remember the enormous change announced just eight years ago. That’s when Facebook stopped being available exclusively to users with a .edu e-mail address. With that obstacle removed parents and … Continue reading

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Internal Roadblocks Hamper Social Web Success

The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading

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Different Webs for Different Needs

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading

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The Social Impact

Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading

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