Category Archives: Uncategorized

What is Employee Engagement?

What is Employee Engagement from CCRRC on Vimeo. The first phase of the Coca-Cola Retailing Research Council North America NACS project on building a culture of engagement was designed to motivate interest through a series of compelling firsthand experiences with … Continue reading

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Research Supports the Benefit of Employee Engagement

When the Coca-Cola Retailing Research Council North America NACS began to look into building a culture of employee engagement, it was hard to know what was real and what wasn’t. That’s when they asked Dr. Blake Frank, a professor at … Continue reading

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What’s Your ROI?

Employee Engagement: This is what success looks like. While employee engagement can generate ROIs, it only happens when there’s an investment of time and energy in your people. This starts with taking a clear-eyed look at the culture in your … Continue reading

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It’s a Partnership

Employee Engagement: This is what success looks like. Once you have a new employee, there’s an opportunity to build a productive relationship with him or her; i.e. to show them that they’re a valued partner in driving sales and profit … Continue reading

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Even Small Accomplishments Deserve Recognition

Employee Engagement: This is what success looks like.   If you celebrate your employees’ many victories, it builds their engagement and helps grow your business. Your opportunity is to “see them, praise them, and be specific.” It’s amazing how an … Continue reading

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People Want to Be Known

Employee Engagement: This is what success looks like.   Building a culture of employee engagement happens when a manager really gets to know the people who work for them and how that can transform the way employees feel about their … Continue reading

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Perception is Reality

Employee Engagement: This is what success looks like.   It’s not always easy to hear what people really think of you. After all, as a manager, you know what needs to be done, so you hope your employees will understand … Continue reading

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The Effect of Employee Engagement

Employee Engagement: Acknowledging opportunities for improvement.   Though the council’s decision on which topic to study was close, it came down to just two topics: understanding the impact of technology and building a culture of employee engagement. When the votes … Continue reading

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Marketing from the Stars (and Dwarf Planets)

When the New Horizons spacecraft went zipping by the dwarf planet Pluto this month, the stunning photos beamed back to earth weren’t just a product of incredible engineering. Social media played a role too. NASA officials told Wired magazine that … Continue reading

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Next NACS/CCRRC Study Will Focus on Engaging Store-Level Employees

Want to learn how to increase engagement with your store-level associates? The NACS/Coca-Cola Retailing Research Council is doing a study to help convenience retailers, small and large, create a culture that increases the engagement of their people working in the … Continue reading

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