Tag Archives: Coca-Cola

Help Desk for The Playbook for Success

Want to grow your business but not sure how to get started? Answers may be found in the NACS/CCRRC Playbook for Success – http://bit.ly/18FUtUp. Recommendations are based on solid shopper research, as well as the positive experiences of large and … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Retailers Wanted: Share Your Story About Growing Your Business

All the shopper research done by the NACS/CCRRC found that our customers are seeing what most convenience retailers already know; i.e. there’s a lot more stores competing for their convenience business and some of the new ones are doing a … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Who are you: Building Your Social Web Identity

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team: 1.      Create a list of adjectives that describe your company. Are you … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Finding ROI on the Social Web

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Learning to Speak “Social”

In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

To Tweet or Not to Tweet

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Defining Yourself on the Social Web

Imagine meeting someone for the first time and what would you say about yourself.  You might talk about your family, your job, your hobbies or maybe just likes and dislikes. In short, you’ve just described the challenge you face on … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 2 Comments

Untangling the Social Web — Download the Social Networking Study Here

As the supermarket industry strives to effectively leverage the power of social media, the final installments from social networking study by The Coca-Cola Retailing Research Council (CCRRC) of North America offer detailed rules of engagement to develop strategies and action … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment