Tag Archives: food retailer

Understanding the Trouble-Makers

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the usual boundaries and seem to … Continue reading

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Shout Out on Aisle 3: Food Lion Fans show love for favorite store employees

By Steven Saunders – Interactive Marketing Manager, Food Lion In the new age of marketing, brands and retailers are no longer pushing out one-way messaging. Now, consumers have the tools to broadcast their own opinions and experiences as they relate … Continue reading

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Is Social Media for Real?

Despite the stunning growth of social media use, questions linger for many businesses trying to decide if Facebook, Twitter and the rest are revolutionary changes or simply fads. No one really knows yet but inaction remains a poor choice. During … Continue reading

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The Long Trail Left Online

It’s a discussion that probably taken place in countless families, colleges and companies over the past few years. People remind each other that the photos and comments they leave on line create a long-lasting record that can hurt or haunt … Continue reading

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Is Social Networking Like High School?

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading

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What Three Elements Need to Be in Place for a Shopper to Take Action?

Business success in the world of social networking requires some understanding of basic philosophies on why people take an action.  The bottom line is that retailers and other business people need to be part of this rapidly growing world or … Continue reading

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Why Do We Feel The Need To Be On Facebook?

No matter how much you use or ignore social networking, at some point you have probably considered the same question: Why did this become so popular and important so quickly?  The newest study of the Coca-Cola Retailing Research Council of … Continue reading

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Identifying the Allure of Social Networking: Traits, Behaviors and Motivators — Part 2 Now Available

The power of social networking goes well beyond following celebrities or exchanging messages with friends. At its core, social networking is about the basic human need for connection, a connection that has evolved from the campfires of hunter-gather communities to … Continue reading

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Building a Social Network = Sales

Like it or not, companies need a social network presence to build sales. The growing reality is that shoppers use social networking connections with friends to get opinions and feedback, but use company connections to get ideas on where to … Continue reading

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The Total Cost of Turnover

Entrepreneur magazine http://www.entrepreneur.com/article/220254 ran an interesting story recently about the full cost of employee turnover. In the on-line version of the publication, a special article talked about how turnover impacts productivity, customer satisfaction, co-workers and even company credibility. The bottom … Continue reading

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