Tag Archives: grocery

Who are you: Building Your Social Web Identity

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team: 1.      Create a list of adjectives that describe your company. Are you … Continue reading

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Finding ROI on the Social Web

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading

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Learning to Speak “Social”

In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading

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To Tweet or Not to Tweet

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading

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Defining Yourself on the Social Web

Imagine meeting someone for the first time and what would you say about yourself.  You might talk about your family, your job, your hobbies or maybe just likes and dislikes. In short, you’ve just described the challenge you face on … Continue reading

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Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

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Social Media for the C-Level

A few years back the CEO of a major food retailer told me about the problems he had communicating through his large company. Despite his best attempts at sending direction, he found his attempts resembled the old kid’s game of … Continue reading

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Understanding the Trouble-Makers

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the usual boundaries and seem to … Continue reading

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Think Before You Tweet

There’s an element to the Olympic Games (and almost every other sport for that matter) that should catch the eye of every business and it has nothing to do with being stronger, faster or athletic at all. It’s about communication. … Continue reading

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Shout Out on Aisle 3: Food Lion Fans show love for favorite store employees

By Steven Saunders – Interactive Marketing Manager, Food Lion In the new age of marketing, brands and retailers are no longer pushing out one-way messaging. Now, consumers have the tools to broadcast their own opinions and experiences as they relate … Continue reading

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