Tag Archives: shoppers

Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

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Playbook for Success

Since 2008, it’s been harder to generate increases in same store sales and it doesn’t look like it’s going to get easier any time soon.  This is one of the reasons why the NACS / Coca-Cola Retailing Research Council began … Continue reading

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Social Media for the C-Level

A few years back the CEO of a major food retailer told me about the problems he had communicating through his large company. Despite his best attempts at sending direction, he found his attempts resembled the old kid’s game of … Continue reading

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Shout Out on Aisle 3: Food Lion Fans show love for favorite store employees

By Steven Saunders – Interactive Marketing Manager, Food Lion In the new age of marketing, brands and retailers are no longer pushing out one-way messaging. Now, consumers have the tools to broadcast their own opinions and experiences as they relate … Continue reading

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Is Social Media for Real?

Despite the stunning growth of social media use, questions linger for many businesses trying to decide if Facebook, Twitter and the rest are revolutionary changes or simply fads. No one really knows yet but inaction remains a poor choice. During … Continue reading

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The Long Trail Left Online

It’s a discussion that probably taken place in countless families, colleges and companies over the past few years. People remind each other that the photos and comments they leave on line create a long-lasting record that can hurt or haunt … Continue reading

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The Future of Convenience Stores

We were pleased to be chosen by the NACS/CCRRC to do their research into what convenience retailers can learn to encourage shoppers to come more frequently to their stores and to spend more when they are there.  We learned later … Continue reading

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Marketing For the Future

In so many ways business success rests heavily on a company’s ability to communicate it’s unique differences and market those benefits to consumers. And in so many ways the challenges and opportunities posed by the world of social networking draw … Continue reading

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Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed.  The Integer Group, the firm handling this new study of the … Continue reading

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Why Do We Feel The Need To Be On Facebook?

No matter how much you use or ignore social networking, at some point you have probably considered the same question: Why did this become so popular and important so quickly?  The newest study of the Coca-Cola Retailing Research Council of … Continue reading

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