Tag Archives: social media

In the Mood: Understanding the Shopper

There’s endless discussion about the changing shopper, emerging demographics and even the increase of men in the aisles of supermarkets. But no matter who is actually doing the shopping, the factors driving them remain the same — feeding the household … Continue reading

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Harnessing the Power of Specific Messages

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading

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Success Begins with Knowledge

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading

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Finding ROI on the Social Web

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading

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Learning to Speak “Social”

In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading

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To Tweet or Not to Tweet

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading

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Building a Social Media Plan: So How Do You Start?

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading

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Untangling the Social Web — Download the Social Networking Study Here

As the supermarket industry strives to effectively leverage the power of social media, the final installments from social networking study by The Coca-Cola Retailing Research Council (CCRRC) of North America offer detailed rules of engagement to develop strategies and action … Continue reading

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Small Business’s Big Opportunity — Social Media

In an industry populated by giant chains, small independent retailers manage to thrive through countless means, but especially their ties to the local community. Given that history, it’s increasingly important for independent operators to get up to speed on the … Continue reading

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Social Media for the C-Level

A few years back the CEO of a major food retailer told me about the problems he had communicating through his large company. Despite his best attempts at sending direction, he found his attempts resembled the old kid’s game of … Continue reading

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