Research Director Bios

Bill Bishop, Research Director, NACS / Coca-Cola Retailing Research Council

Founder of Willard Bishop LLC, a consultancy specializing in food retailing, and now Chief Architect of, an online community dedicated to exploring the future of shopping.  Bill has studied how shopping has changed as a result of loyalty programs, retailer pricing strategy and the “richness” of retailer websites.  His current focus is on anticipating how shopping will change in an increasingly digital world.

Bill taught Marketing Channels at Northwestern’s Kellogg School of Business and was recognized by American Demographics Magazine as “one of the ten thought leaders driving the future of consumer intelligence”.  His education includes a PhD in Agricultural Economics from Cornell University.

Bill can be reached at or

Michael Sansolo, Research Director, Coca-Cola Retailing Research Council of North America

Countless studies and years of work with some of the world’s most innovative companies have given Michael Sansolo a unique and diverse view of the changing nature of trends impacting shoppers, employees, competition, economics, supply chains and management. A long-time senior vice president of the Food Marketing Institute and now a consultant, speaker and author, Sansolo has traveled the globe working with companies on adjusting to new market conditions.

Sansolo recently co-authored The Big Picture: Essential Business Lessons from the Movies, a book that identifies creative lessons in leadership, marketing and workplace dynamics gleaned from movies as varied as The Godfather and Young Frankenstein. Topics in the book include ethics, brand building, crisis management, outside-the-box thinking, diversity and more. He is also a contributing author to Shopper Marketing, a collaborative book produced by writers from around the world that examines the dynamics of shopper choices. Sansolo also writes a weekly column on wide-ranging business trends for, a daily blog with nearly 28,000 readers.

Sansolo is a graduate of the State University of New York College at Cortland with a degree in political science, economics and journalism.

Michael can be reached at