Tag Archives: The Integer Group

The Social Impact

Posted on July 18, 2014 by ccrrc

Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Today is Only the Start

Posted on June 5, 2014 by ccrrc

A challenge many businesses face in understanding the power of the social web is determining how important it could be in the future. The answer from part 8 of Untangling the Social Web, the latest study from the Coca-Cola Retailing … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Attract More Business with a New Growth Platform

Posted on June 4, 2014 by ccrrc

When a convenience retailer has a good handle on how to deliver the basics and is comfortable defending their turf, it is ready to attract more business. By deploying a new growth platform that reaches beyond shoppers’ grab and go … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Making Friends

Posted on March 25, 2014 by ccrrc

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading →

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Is Social Networking Like High School?

Posted on March 14, 2014 by ccrrc

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

In the Mood: Understanding the Shopper

Posted on January 21, 2014 by ccrrc

There’s endless discussion about the changing shopper, emerging demographics and even the increase of men in the aisles of supermarkets. But no matter who is actually doing the shopping, the factors driving them remain the same — feeding the household … Continue reading →

Posted in Uncategorized | Tagged , , , , | Leave a comment

Who are you: Building Your Social Web Identity

Posted on April 23, 2013 by ccrrc

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team: 1.      Create a list of adjectives that describe your company. Are you … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Finding ROI on the Social Web

Posted on April 16, 2013 by ccrrc

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Learning to Speak “Social”

Posted on April 5, 2013 by ccrrc

In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

To Tweet or Not to Tweet

Posted on March 26, 2013 by ccrrc

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment