Tag Archives: FMI

A Generation Gap on Social Access

Posted on October 28, 2014 by ccrrc

Considering the short history of the social web, it’s hard to remember the enormous change announced just eight years ago. That’s when Facebook stopped being available exclusively to users with a .edu e-mail address. With that obstacle removed parents and … Continue reading →

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Different Webs for Different Needs

Posted on September 3, 2014 by ccrrc

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading →

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Harnessing the Power of Specific Messages

Posted on May 21, 2013 by ccrrc

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading →

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Who are you: Building Your Social Web Identity

Posted on April 23, 2013 by ccrrc

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team: 1.      Create a list of adjectives that describe your company. Are you … Continue reading →

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Finding ROI on the Social Web

Posted on April 16, 2013 by ccrrc

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading →

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To Tweet or Not to Tweet

Posted on March 26, 2013 by ccrrc

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading →

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Defining Yourself on the Social Web

Posted on March 19, 2013 by ccrrc

Imagine meeting someone for the first time and what would you say about yourself.  You might talk about your family, your job, your hobbies or maybe just likes and dislikes. In short, you’ve just described the challenge you face on … Continue reading →

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Building a Social Media Plan: So How Do You Start?

Posted on March 12, 2013 by ccrrc

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading →

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Understanding the Trouble-Makers

Posted on November 27, 2012 by ccrrc

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the usual boundaries and seem to … Continue reading →

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Think Before You Tweet

Posted on September 5, 2012 by ccrrc

There’s an element to the Olympic Games (and almost every other sport for that matter) that should catch the eye of every business and it has nothing to do with being stronger, faster or athletic at all. It’s about communication. … Continue reading →

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