Tag Archives: NPD Group

A Single Shot of Sales Growth

Posted on February 18, 2014 by ccrrc

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading →

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Harnessing the Power of Specific Messages

Posted on May 21, 2013 by ccrrc

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Advertising Recipes for the Times

Posted on August 2, 2011 by ccrrc

Tough times can be the ideal time to help shoppers see the supermarket as an ally. However, it may require fresh thinking in stores and a different approach to weekly circulars. It’s clear that the economy is on the minds … Continue reading →

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Going to the Next Level of Understanding Shopper Needs

Posted on May 31, 2011 by ccrrc

There have been plenty of studies on the importance of supermarkets winning back meals each week. But, in The Coca-Cola Retailing Research Council study http://www.cokesolutions.com/BusinessSolutions/Studies/Eating_In_2010.pdf you will find a lot of practical ways to do it. This newest study shows … Continue reading →

Posted in Uncategorized | Tagged , , , | Leave a comment