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Tag Archives: food retailer
Savings and Convenience Dominate the Future
If you are surprised that the social web impacts food-buying behaviors, here’s a word of caution: you haven’t seen anything yet. Over the next five years consumers hope the social web will become an even more powerful tool, creating easier … Continue reading
Internal Roadblocks Hamper Social Web Success
The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading
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Tagged CCRRC, Coca-Cola, food retailer, food retailing, grocery, Michael Sansolo, retail management, shoppers, Social networking
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The Social Impact
Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading
Today is Only the Start
A challenge many businesses face in understanding the power of the social web is determining how important it could be in the future. The answer from part 8 of Untangling the Social Web, the latest study from the Coca-Cola Retailing … Continue reading
Harnessing the Power of Specific Messages
There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading
Success Begins with Knowledge
Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading
Finding ROI on the Social Web
Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading
Learning to Speak “Social”
In so many ways the social web simply requires using common sense in a new way. After all, the Facebook didn’t invent the idea of community. It simply supercharged it through the use of technology. Likewise think of a regular … Continue reading
Building a Social Media Plan: So How Do You Start?
It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power … Continue reading
Posted in Uncategorized
Tagged Coca-Cola, FMI, food retailer, food retailing, grocery, Michael Sansolo, retail management, shoppers, social media, Social networking, The Integer Group
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Small Business’s Big Opportunity — Social Media
In an industry populated by giant chains, small independent retailers manage to thrive through countless means, but especially their ties to the local community. Given that history, it’s increasingly important for independent operators to get up to speed on the … Continue reading
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