Tag Archives: retail management

Savings and Convenience Dominate the Future

Posted on November 18, 2014 by ccrrc

If you are surprised that the social web impacts food-buying behaviors, here’s a word of caution: you haven’t seen anything yet. Over the next five years consumers hope the social web will become an even more powerful tool, creating easier … Continue reading →

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Planning a Successful Social Web Future

Posted on November 4, 2014 by ccrrc

Given the stunningly quick growth of the social web, companies are wise to examine emerging networks and their adoption by various shopper groups. Although Facebook is overwhelmingly the most used site among shoppers on the social web, younger patrons are … Continue reading →

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A Generation Gap on Social Access

Posted on October 28, 2014 by ccrrc

Considering the short history of the social web, it’s hard to remember the enormous change announced just eight years ago. That’s when Facebook stopped being available exclusively to users with a .edu e-mail address. With that obstacle removed parents and … Continue reading →

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Internal Roadblocks Hamper Social Web Success

Posted on September 16, 2014 by ccrrc

The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading →

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Different Webs for Different Needs

Posted on September 3, 2014 by ccrrc

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading →

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The Social Impact

Posted on July 18, 2014 by ccrrc

Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading →

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Today is Only the Start

Posted on June 5, 2014 by ccrrc

A challenge many businesses face in understanding the power of the social web is determining how important it could be in the future. The answer from part 8 of Untangling the Social Web, the latest study from the Coca-Cola Retailing … Continue reading →

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Unlocking Opportunities with Shopper Research

Posted on April 7, 2014 by ccrrc

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading →

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Is Social Networking Like High School?

Posted on March 14, 2014 by ccrrc

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they say can build or destroy … Continue reading →

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A Single Shot of Sales Growth

Posted on February 18, 2014 by ccrrc

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers. Breakfast is the most routine meal of the day, with many … Continue reading →

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