Tag Archives: coke store research

Savings and Convenience Dominate the Future

Posted on November 18, 2014 by ccrrc

If you are surprised that the social web impacts food-buying behaviors, here’s a word of caution: you haven’t seen anything yet. Over the next five years consumers hope the social web will become an even more powerful tool, creating easier … Continue reading →

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A Generation Gap on Social Access

Posted on October 28, 2014 by ccrrc

Considering the short history of the social web, it’s hard to remember the enormous change announced just eight years ago. That’s when Facebook stopped being available exclusively to users with a .edu e-mail address. With that obstacle removed parents and … Continue reading →

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Different Webs for Different Needs

Posted on September 3, 2014 by ccrrc

In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading →

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The Social Impact

Posted on July 18, 2014 by ccrrc

Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading →

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Unlocking Opportunities with Shopper Research

Posted on April 7, 2014 by ccrrc

“Get in the Game” — a new report from the NACS / CCRRC — showcases how convenience retailers use advice provided in the previously published Playbook for Success to defend their turf and attract new business. Based on in-depth research … Continue reading →

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Retailers Wanted: Share Your Story About Growing Your Business

Posted on June 21, 2013 by ccrrc

All the shopper research done by the NACS/CCRRC found that our customers are seeing what most convenience retailers already know; i.e. there’s a lot more stores competing for their convenience business and some of the new ones are doing a … Continue reading →

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Harnessing the Power of Specific Messages

Posted on May 21, 2013 by ccrrc

There’s a common problem in communication of any kind, including the social web. Ask a vague question and you’ll likely get a vague response. But ask about something specific and the chances are the response is more passionate and detailed. … Continue reading →

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Success Begins with Knowledge

Posted on May 7, 2013 by ccrrc

Any retailer—in fact, any business—only succeeds by knowing its customers. Especially in today’s data rich world, knowing what your customers like and dislike can help you gear your offerings to what they want to see and buy. The same holds … Continue reading →

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Finding ROI on the Social Web

Posted on April 16, 2013 by ccrrc

Years ago a retail executive famously quipped that only half the money he spent on advertising was really worthwhile. The problem was that he couldn’t possibly identify which half it was. Not surprisingly, the same question comes up about the … Continue reading →

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To Tweet or Not to Tweet

Posted on March 26, 2013 by ccrrc

So let’s say you are ready to join the social web. You’ve done your research, you know what you want to say and you know what you want to achieve. Now you face a really tough question: where do you … Continue reading →

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