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Tag Archives: Social networking
Using the Social Web to Smooth A Difficult Conversation
Change is never easy, so when the Golub Corp. in New York announced it was changing the banner on its Price Chopper stores to Market 32, company CEO Jerry Golub knew there would be chatter. But Golub, a member of … Continue reading
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Tagged CCRRC, Michael Sansolo, social media, Social networking
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Savings and Convenience Dominate the Future
If you are surprised that the social web impacts food-buying behaviors, here’s a word of caution: you haven’t seen anything yet. Over the next five years consumers hope the social web will become an even more powerful tool, creating easier … Continue reading
Planning a Successful Social Web Future
Given the stunningly quick growth of the social web, companies are wise to examine emerging networks and their adoption by various shopper groups. Although Facebook is overwhelmingly the most used site among shoppers on the social web, younger patrons are … Continue reading
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Tagged Coca-Cola, food retailing, Michael Sansolo, retail management, social media, Social networking
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A Generation Gap on Social Access
Considering the short history of the social web, it’s hard to remember the enormous change announced just eight years ago. That’s when Facebook stopped being available exclusively to users with a .edu e-mail address. With that obstacle removed parents and … Continue reading
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Tagged CCRRC, Coca-Cola, coke store research, FMI, food retailing, grocery, Michael Sansolo, retail management, social media, Social networking
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Internal Roadblocks Hamper Social Web Success
The rapid emergence of the social web has left many businesses — retailers included — unsure of how to best use these new communication resources to build sales, profits and loyalty. One key element of part 8 of Untangling the … Continue reading
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Tagged CCRRC, Coca-Cola, food retailer, food retailing, grocery, Michael Sansolo, retail management, shoppers, Social networking
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Different Webs for Different Needs
In just a decade, Facebook has gone from a college-based social web site to a near global force. Not surprisingly, Facebook plays a large role among shoppers and shopping trips. More than 90 percent of shoppers say they use Facebook … Continue reading
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Tagged CCRRC, Coca-Cola, coke store research, FMI, grocery, Michael Sansolo, retail management, shoppers, social media, Social networking
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The Social Impact
Although use of social media for grocery shopping is only just beginning, we can already see the tremendous impact of a variety of platforms on consumer behavior. But only part of that influence is coming from retail or brand companies … Continue reading
Today is Only the Start
A challenge many businesses face in understanding the power of the social web is determining how important it could be in the future. The answer from part 8 of Untangling the Social Web, the latest study from the Coca-Cola Retailing … Continue reading
Making Friends
Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling this new study of the … Continue reading
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Tagged CCRRC, Coca-Cola, Michael Sansolo, shoppers, social media, Social networking, The Integer Group
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In the Mood: Understanding the Shopper
There’s endless discussion about the changing shopper, emerging demographics and even the increase of men in the aisles of supermarkets. But no matter who is actually doing the shopping, the factors driving them remain the same — feeding the household … Continue reading
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Tagged Michael Sansolo, retail management, social media, Social networking, The Integer Group
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